SEO for Small Business: How to compete with Big Brands Online

Search Engine Optimization (SEO) is all about optimizing and improving your website so that when someone uses a search engine it helps them to find your website, giving you more online presence and hopefully giving you an opportunity to compete with other brands. The main goal of SEO is to have your website/page come up before everyone else when someone uses a search engine. The higher you rank will mean more traffic as people are less likely to spend the time going through lots of different websites. This is a great way for small businesses to compete, as it requires little to no budget to optimize your website for search engines, as opposed to trying to compete with big brands who have big marketing budgets and lots of employees. 

Tips for SEO

SEO works from the search engine checking your page for things like words that relate to what someone searches. This means that if you want to improve your rankings on the Search Engine Results Page (SERP) you need to make sure you are using the right keywords. Making sure to include these keywords is critical for SEO success.

If you are trying to get visitors to your site from a certain location then it is very important to include location name. For example if you are based in Waterford and you sell vintage clothes then you should have "Vintage Store/Clothes Waterford". This is known as Local SEO.

Another important tip for SEO ranking is to make sure your webpage is fast. Google takes this into account when ranking results as a slow website makes users unhappy. Making sure your website isnt bloated and slow is key, as not only will it help with SEO it will also help for retaining customers once they come onto your site. 

These are just some tips for improving, however if you want to know more about SEO and what it can do for you then I recommend checking out this page from Google by clicking Here .